Single Parents + Jobs = Coat, Sleeping Bag, Hope & Pride

Sometimes we talk about ideas that are 1 + 1 = 3 at my marketing agency, The DSM Group.

Well what if I found a non-profit that was 1 + 1 + 1 + 1 = 10?

For serious, I did.

Based in Detroit, MI, The Empowerment Plan is doing SO MUCH RIGHT.

They hire single parents and teach them how to make warm winter coats that can also be used as a sleeping bag, but wait… that coat can also transform into an over-the-shoulder bag when not in use!

From their website:

“We hire single parents from local shelters and provide them with training and full-time employment as seamstresses so that they can earn a stable income, find secure housing, and regain their independence. The individuals we hire manufacture a coat designed to meet the needs of those in the homeless community.”

The durable EMPWR Coat can transform into a sleeping bag at night or an over- the-shoulder bag when not in use. Since 2012, they have provided employment to 34 homeless individuals—all of whom have now secured permanent housing for themselves and their families —and distributed over 15,000 coats to those in need across the U.S. and Canada.

I’m just sharing this because it touched my heart.

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Jason loves learning about marketing, growth, UX, business strategy and new technology.