Analytics

Detailed, actionable reporting and guidance​​

How can your data inform marketing strategies?
How can it make your company more money?
How can it save your company more money?

That’s where we come in.

Google Analytics Audit

We’ll audit the reliability of your data and ensure accurate measurement of all your most important KPIs. This exercise is important for all marketing channels and we use our proprietary crawler to check for 100% tracking pixel coverage.

Google Tag Manager Setup

Don’t Guess, Grow transitions all your tracking scripts into a web interface that any marketer can manipulate in seconds. It gives your developers back their precious time, enables programmatic event tracking, and best of all, it speeds up your site performance too.

Opportunity Gap Analysis

We look at your existing data and isolate specific business learning that can immediately make an impact for your business in the short-term. It’s a low-risk way to see how we approach analytics and get valuable insights.

Conversion Rate Optimization Services

Improve the user experience on your site through continuous testing. We’ill do extensive user research and build a testing plan that banks several test ideas you can roll out to either some of your site visitors or all of them.

Custom Analytics Dashboards

Once you’ve got clean, integrated analytics, we’ll build you a series of dashboards for all your stakeholders. Our dashboards follow the ABC framework: Acquisition, Behavior and Conversion.

CRM Integration

Get true “closed loop” analytics from click to lead to sale. We connect CRM systems such as Salesforce and marketing automation tools like HubSpot and Marketo with your web analytics platform.

The industry is headed toward empowering marketers to take ownership of their data.

We’re committed to taking our clients to the forefront of analytics. It’s time to stop relying on BI teams, database administrators and IT to provide you actionable marketing insights.

What a lot of companies are still getting wrong is that good analytics starts with a business objective, not a metric.

We know analytics is more than reports. It’s a discipline that obtains good data and extracts next actions from that data. Portent lives and breathes analytics every day with our clients.

When you hire us, you get analytics services that enact real change for your business.

Ready to guide better business decisions with data?